When it comes time to develop a brand, many companies set their sights on attention rather than retention, but most people today say a shared sense of value is the main reason they are loyal to one particular brand or company. On top of that, many consumers say a positive first experience with a company can easily earn their allegiance. A strong brand builds repeat customers and repeat customers strengthen a brand and the company in general. This perpetual cycle is vital to the one term success of any business and it all starts with a customers’ first experience. However, beliefs alone won’t sustain a business; you need an authentic service to accompany those values too. The best example of an authentic company is one that stands the test of time.
In this day in age and considering all the changes in the for-hire vehicle industry, a car and limousine service that is committed to its customers and the provision of its services is one that will withstand the test of time. The commitment to quality service and reliability is a commitment that has kept Carmel Car and Limousine Service thriving for over three decades, and will surely continue to set them above the rest for decades to come.
On the other hand, Uber has been losing billions of dollars a year. This hardly appears to be a viable business. The six-year-old company hasn’t yet figured out how to make humans in the drivers seat work as a profitable business, and it’s also trying to tackle everything from food delivery to vertical take off planes….and of course, self-driving cars. It has ben reported that Uber has said that stopping its work on self-driving cars would threaten its future as a “a viable business”. So if a robocar fleet is the Cadillac of profitability, why does Uber consider self-driving cars the only way it can remain viable? It’s because its CEO Travis Kalanick has a great fear of his entire business being left behind and has already bet that autonomous cars are the future. Uber can’t even figure out what its core service is. So if Uber will not be viable without self-driving vehicles, then why would the riding public have any real faith in their services in the long run. It’s a bet that Uber is willing to take, but why should the consuming public place its trust and reliance on a company that not only has not proven that it can withstand the test of time, but also that it can’t even make money or decide what kind of company it wants to be or what services it wants to provide.
Until Uber and new other ride-hailing services, like Lyft, Get and Juno, can prove that they can withstand the test of time, they do not deserve the trust and loyalty that the riding public has to offer. A company like Carmel has proven time and time again to be reliable and consistent in the provision of its valuable service. Carmel is a company that has proven to be worthy of the public’s trust. Don’t be a fair weathered friend. Be a loyal Carmel customer…and Carmel will continue to show that it values your business and deserves your trust.